English Reading Practice
(March 1, 2025)
The global demand for matcha, a finely ground green tea powder known for its vibrant colour and health benefits, has surged in recent years, leading to significant shortages, particularly in Japan. This increased popularity is largely driven by social media platforms like TikTok, where influencers showcase matcha-based recipes and beverages, amplifying its appeal among health-conscious consumers.
Several factors contribute to this shortage. High-quality matcha production is inherently limited; it accounts for only about 6% of Japan's total tea production and relies exclusively on spring-harvested leaves. The meticulous grinding process to achieve the fine powder further restricts output. Additionally, climate change has disrupted traditional tea cultivation, with unpredictable weather patterns affecting harvest yields in renowned regions like Uji and Shizuoka.
The shortage's impact extends beyond Japan, affecting businesses and consumers worldwide. In Singapore, for instance, Japanese supermarket Iroha Mart reported a 10% price increase on premium matcha powder due to supply constraints experienced between June and October.
As the global matcha craze shows no signs of waning, industry stakeholders are exploring solutions to balance demand with sustainable production practices, ensuring the preservation of matcha's cultural heritage while meeting contemporary consumer needs.
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Comprehension Questions
Article: Global Matcha Boom Causes Shortage in Japan
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